Buying links and the google's reaction
Thursday, 19 February 2009 10:43
Author: Serkan Livingstone
Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions.
Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions.
Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links. Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all.
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links is an integral part of online business. It is aimed at increasing your website's traffic so that you products and services are instantly available to a large number of people.
Google has always had a link spam filter to stop link farm links (100's or even 1000's of links from a single domain from counting), but why would they filter a single links from many different domain? That would certainly put a kink in their results.
Google is playing with fire when it tries to mess with the way things were done before it came on the scene. People will just stop building content because there are less means to monetize it. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.
Google has asked that Internet users report sites that have paid links. Its a laughable suggestion. Google came the day after. Never before since 1997, have I managed to get all the major crawlers to come and spider within 48 hours.
Google even goes so far as to include a way to report other sites for selling and buying links by using their Google Webmaster Tools Web site. This doesnt mean that buying links will automatically get you blacklisted with the search engines.
Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as "grey area" makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors.
Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions.
Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links. Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all.
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links is an integral part of online business. It is aimed at increasing your website's traffic so that you products and services are instantly available to a large number of people.
Google has always had a link spam filter to stop link farm links (100's or even 1000's of links from a single domain from counting), but why would they filter a single links from many different domain? That would certainly put a kink in their results.
Google is playing with fire when it tries to mess with the way things were done before it came on the scene. People will just stop building content because there are less means to monetize it. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.
Google has asked that Internet users report sites that have paid links. Its a laughable suggestion. Google came the day after. Never before since 1997, have I managed to get all the major crawlers to come and spider within 48 hours.
Google even goes so far as to include a way to report other sites for selling and buying links by using their Google Webmaster Tools Web site. This doesnt mean that buying links will automatically get you blacklisted with the search engines.
Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as "grey area" makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors.
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